Overview
DiamondPages.ai
AI-Native Local Digital Marketing Agency · South Florida
5
Active Agents
3
Service Tiers
80%+
Gross Margin
$0
Active MRR
Leadership
👤
Nicolas Gonzalez
Co-Owner · Vision, Sales, Client Relations
👤
Christopher Petrillo
Co-Owner · Operations, Finance, Partnerships
👤
Yen Piñero
CTO · OpenClaw, Infra, API Integrations
Service Tiers
Starter
GBP + Citations + Basic SEO
$397/mo
Growth ★ Most Popular
Full Local SEO + GEO + Content
$997/mo
Pro
Everything + PPC + Meta + Multi-loc
$1,997/mo
Tech Stack
HubSpot CRM Klaviyo Semrush Google APIs Google Ads Meta Ads DiamondPages Dashboard Onboarding Wizard OpenClaw Anthropic Claude Ollama (local)

Agent Stack

Five AI agents powering DiamondPages.ai operations on OpenClaw.

🎬
Lucy
Lead Orchestrator · Sales & Client Success
Online · Main Agent
MAIN
Core Duties
  • Command layer — all agents report to Lucy
  • Classify + route every incoming task
  • Quality-check all deliverables before client delivery
  • Own the full sales cycle — lead to closed won
  • Client onboarding, retention & upsell
  • Weekly ops rhythm + Friday summary to owners
  • All escalations and decision authority (±20% pricing)
Tools
HubSpot Klaviyo Semrush Google APIs
↑ Reports to: Nicolas Gonzalez & Christopher Petrillo
✍️
Tanya
Head of Marketing & Content
⏳ Pending Deploy
PENDING
Core Duties
  • 90-day content calendar per new client (72hr)
  • Blog posts — 4–6/month, GEO-optimized
  • Social media — 12–16 posts/month (FB + IG)
  • GEO content — engineered for ChatGPT/Gemini citations
  • Email + SMS copy via Klaviyo flows
  • Review responses (5-star, 3-star, and below)
  • GBP posts (coordinates with Marcus)
Tools
Klaviyo Semrush GBP API DiamondPages Dashboard
↑ Reports to: Lucy
🔍
Marcus
Head of SEO & Technical
⏳ Pending Deploy
PENDING
Core Duties
  • Full technical audit within 24hr of onboarding
  • Google Business Profile management (weekly)
  • Local citation building (50+ Month 1, 100+ Month 3)
  • Link building — 5–15 quality backlinks/month
  • On-page SEO, schema markup, technical fixes
  • Keyword strategy — delivers to Tanya within 48hr
  • Rank tracking via Semrush → feeds Diana every Monday
Tools
Semrush GBP API Search Console Analytics
↑ Reports to: Lucy
📊
Diana
Head of Operations & Reporting
⏳ Pending Deploy
PENDING
Core Duties
  • Weekly client reports via Klaviyo (Monday 8am)
  • DiamondPages Score™ — composite 100-pt client metric
  • Client dashboard setup within 48hr of close
  • Monthly QBR packet prep (due day 23)
  • Task delivery verification every Friday
  • Onboarding checklist completion tracking
  • Friday owners brief to Lucy (Friday 3pm)
Tools
HubSpot Klaviyo Semrush GBP API Analytics
↑ Reports to: Lucy
📣
Felix
Head of Paid Ads & Growth
⏳ Pending Deploy
PENDING
Core Duties
  • Google Ads management for all Pro clients
  • Meta Ads (Facebook + Instagram) campaigns
  • DiamondPages.ai own lead gen (CPL target < $50)
  • Referral partner program management
  • White-label partner program (activates at 50 clients)
  • ROAS tracking — 4×+ target for home services
  • Ad metrics to Diana every Monday 7am
Tools
Google Ads Meta Ads Semrush HubSpot Analytics
↑ Reports to: Lucy
Chain of Command
Nicolas & Christopher ↓ Lucy ↓ Tanya Marcus Diana Felix
CTO Yen Piñero handles all infrastructure, API integrations, and OpenClaw platform issues — escalated directly from any agent.

Ops & Dev Tasks

Infrastructure, deployment, and integration tasks for DiamondPages.ai.

Total Tasks
14
Completed
2
In Progress
3
Pending
9
● Done
2
GitHub CLI authenticated
✓ Complete 👤 Lucy
Google OAuth credentials created (openclaw-lucy project)
✓ Complete 👤 Nicolas
● In Progress
3
Approve gog keychain access on Mac mini
⏳ Blocked 👤 Nicolas (on-site)
Deploy agent stack: Tanya, Marcus, Diana, Felix
⏳ In Progress 👤 Yen / Lucy
Build DiamondPages internal dashboard
🔧 Building 👤 Lucy
● Pending
9
Wire HubSpot API key → Lucy, Diana
Pending 👤 Yen
Wire Klaviyo private key → Lucy, Diana, Tanya
Pending 👤 Yen
Wire Semrush API key → Marcus, Felix
Pending 👤 Yen
Wire Google Ads credentials → Felix
Pending 👤 Yen
Wire Meta Ads credentials → Felix
Pending 👤 Yen
Wire GBP API key → Marcus, Diana
Pending 👤 Yen
Build Klaviyo flows (7 flows per master prompt)
Pending 👤 Tanya / Diana
Set up HubSpot pipeline — 7 stages
Pending 👤 Diana / Lucy
Update Lucy identity files (IDENTITY.md, USER.md) with DiamondPages context
Pending 👤 Lucy

Year 1 Revenue Projections

Compounding acquisition model — starting at 10 new clients/month, growing 5–10/month. 80%+ gross margin. Blended ARPU $480/mo.

Model Assumptions
Monthly Breakdown
MRR Growth Curve

Competitive Landscape

How DiamondPages.ai stacks up against the 10 national agencies we compete against.

Our Edge on Every Competitor
✓ Lower price ✓ Local SMB focus only ✓ GEO / AEO capability ✓ No contracts ✓ Live reporting dashboard ✓ AI-native operations ✓ One client per zip per vertical
Side-by-Side Comparison
Agency Starting Price Local Only GEO/AEO No Contract Live Dashboard AI-Native Focus

Client Onboarding Workflow

From closed won to fully active client — the 7-day launch sequence.

Timeline
Agent Responsibilities
Full Onboarding Flow
90-Day Campaign Roadmap

Clients

Active client management — coming soon.

👥
No clients yet
Client dashboard activates when HubSpot is connected and first deal is closed won.

Pipeline

HubSpot deal pipeline — coming soon.

📊
Pipeline not connected
Requires HubSpot API key. Wire credentials to activate.

Reporting

Client performance reporting — coming soon.

📈
Reporting not active
Requires Semrush + GBP API + active clients. Coming in Phase 2.